Boomer's BBQ was a successful barbecue restaurant in St. Joseph, Missouri. I was honored to create their initial branding, advertising and menus in the early 90s. 

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Two decades later, and after a short closure, the proprietor came to me looking for a complete refresh and re-launch for a new location and expansion of the brand. I immediately went to work on the new identity. It remained true to the concept and colors of the original logo, but the new branding was a complete re-invention, with a fresh and exciting look.

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Everyone involved with Boomer's was beyond ecstatic with the contemporary branding and excited for this new future for the restaurant.