SPACE FLORIDA
"Dreams" Campaign
Space Florida came to me wanting their first major ad campaign. They were somewhat in their infancy - the whole idea of private spaceflight was just beginning - and they wanted a campaign that would spread the word to business and the public about
this new exciting venture as well as promote tourism for the Kennedy Space Center.
​
The campaign was based around the idea that anything is possible. It ran throughout the industry and in the streets of major metropolitan areas, including on the Metro in Chicago.
​
NOTE: I'm proud to say that I used my son Jackson for the little boy in the ad.
BRANDON REGIONAL HOSPITAL
"Growing Together" Campaign
I was honored when Brandon Regional Hospital contacted me to create a campaign for their brand new Pediatrics
Emergency Center expansion.
For the branding, I knew the design had to be colorful and also had to include the entire existing hospital logo (which I also created). What could be more colorful or as easily identify
as a child's handprint?
Since the hospital was growing along with the community of Brandon, Florida, I came up with the theme of "Growing Together" and the campaign featured a great mixture of adorable children with their hands painted to reflect the branding. The idea was also to have kids put their handprint on a wall in the hospital as they were discharged, leaving the children with a good memory of the hospital and a lasting remembrance that perhaps they
could show their kids someday.
The campaign was featured in publications and direct mailings throughout Brandon, as well as on billboards and large posters in the local shopping mall and targeted social media.
SIMPLY INVESTING
Introductory Campaign
Simply Investing came to me looking for a print and social media campaign to introduce the firm to the public. The investment company is uniquely designed to include their clients in the investing process.
​
The ads needed to be simple but also include their messaging in a unique eye-catching and exciting way. The company is created to be an investment firm for people who know nothing about investing, and the advertising needed to be different from the rest of the static out there in investing advertising.
​
The clients were ecstatic with the campaign and are looking forward to a successful launch in 2025!
BRANDON REGIONAL HOSPITAL
Robotic Surgery Campaign
As a leader in cutting-edge technology, Brandon Regional Hospital was looking for a way to advertise their new robotic surgery program to the public.
​
I came up with a campaign to spread the word about these new procedures and offerings, by highlighting the technology but also being aware of possible public misconceptions about robotic technologies in surgery. My goal for this successful campaign was to make it abundantly clear that these robotic devices are only tools and are controlled by expert physicians.
DEADWORDS
BREWING
"Grand Opening" Ad and Flyer
Deadwords Brewing was opening an unparalleled brewery in the heart of Orlando, Florida. This incredible brewery needed a flyer and ad to announce its grand opening specials and offerings.
​
I wanted the ad to be clean and uncluttered and to convey the class of the establishment as well as being eye catching, with the perfect touch of playfulness. The unique aesthetic of the brewery was captured perfectly with this ad.
DEADWORDS BREWING
Initial Social Campaigns
A brewery this unique and extraordinary needed a social campaign just as inspired. The brewpub is influenced by the history of the brewing process - from ancient recipes to the innovation of the American craft beer movement. Because this was a new business, more than anything, this campaign had to be eye-catching and memorable.​
​
This campaign needed to be inspired by history, while also conveying the classic yet welcoming atmosphere of the brewery. As these were to be the first campaigns for the brewpub, it was very important that the ideas and attitude of the establishment come through in the ads. These ads had to strike the prefect balance of class and whimsy.
​
We tried many options, but nothing quite captured the essence of this new venture. Nailing down the look and feel for this campaign proved to be very difficult. The inspiration finally came from seeing the artwork of acclaimed American folk artist Butch Anthony, whose art adorns the front wall of the brewery. Anthony takes classic artwork and illustrates over it, giving the art a whole new life. With the inspiration in place, I knew exactly how to create a successful initial social campaign for the brewery.
DEADWORDS BREWING
Daily Specials Social Campaign
For a brand new business, Deadwords Brewery in Orlando, Florida has been thriving. To continue this amazing success, they came up with daily specials featuring their delectable food offerings.
​
It wasn't hard to create an attention-grabbing social campaign when you have such mouthwatering inspiration!
ST. PETERSBURG GENERAL HOSPITAL
"Diet Fairy" Bariatrics Campaign
Don't you wish there was a Diet Fairy who could wave his magic wand and make pounds disappear?
​
Bariatrics advertising has become very crowded and very stale. I wanted to create a campaign that would stand apart from the usual Bariatric advertising, which has become very similar and very stale.
​
I created three campaigns for St. Petersburg General Hospital and this was by far my favorite. Because of its light-hearted theme, I never thought the hospital would take a chance on it. Not only did they go for it, but they loved it! They recognized how this campaign would stand out in the marketplace and the hospital received incredible results because of it.
​
The ads and billboards ran throughout the St. Petersburg, Florida area for over a year.
HCA WEST FLORIDA
ER "Beaches" Tourist Campaigns
HCA West Florida set out with an ambitious goal - to capture the tourist market as the healthcare provider to turn to for emergency care while visiting the beaches of St. Petersburg and Clearwater.
​
I have created many campaigns for them over the years to achieve these goals. Targeted marketing would include print ads, banners at Tampa International Airport and outdoor advertising including billboards and bus wraps.
OSCEOLA REGIONAL
MEDICAL CENTER
Pediatric Emergency Campaign
Osceola Regional Medical Center in Osceola, Florida wanted to increase awareness for its pediatric emergency services. The design needed to be vibrant and eye-catching and capture kids at their rambunctious best without showing them injured or in need of help. What better than a comic book-inspired superhero campaign?