St. Petersburg General Hospital came to me wanting a campaign to launch their new Bariatrics services. The marketplace is incredibly crowded and I knew I needed to come up with something completely different that would stand out among all of the noise of Bariatric advertising.

 

As soon as I came up with this campaign, I knew it was something special. (I honestly never expected the hospital to go for it because it was so unique and completely out of the box) Luckily, everyone at the hospital loved it as much as I did and we hit the ground running.

 

With full page print ads in all of the major publications in St. Pete, a strong online presence and billboards throughout the city, the campaign created an immediate buzz and got everyone in
St. Petersburg talking. It even had a billboard right outside of Tropicana Field, home of the Rays, on one of Tampa Bay's busiest highways. The campaign was successful beyond expectations and was the perfect way to launch their new services.