Water Street Coffee Bar was an exciting concept created while brainstorming new culinary concepts with a local restauranteur looking for new ideas.

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This unique concept would be a coffee shop by day, serving pastries and breakfast items, and a full bar at night, serving alcohol and featuring an assortment of baked goods, salads and handhelds.

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The identity needed to be classy and contemporary, reflecting the young, vibrant and affluent neighborhood of Water Street in downtown Tampa, Florida. The logo mark needed to clearly communicate that the Bar was open in both day and night.

 

To tie in with the neighborhood's proximity to the Bay, the waves coming from the coffee cup represent not only steam, but also the waves of the nearby water.